The Nino Franco Winery is located in Valdobbiadene among the Alpine foothills, north of the Piave River in the upper reaches of the Veneto. Valdobbiadene is the finest production zone for Prosecco, and Nino Franco is its consummate craftsman. Some years ago, Primo Franco took over this estate from his father, Nino Franco, invested heavily in improvements to the winery and vineyards, thereby transforming this estate into the region's foremost producer of sparkling Prosecco much to our delight. Today Primo Franco takes an active part in governing the Prosecco DOC, setting high standards of quality for Italy's most beloved sparkling wine and assuring the preeminence of the region's vineyards as the most meticulously tended in Italy. Prosecco is a native Italian varietal, which deserves the beloved status it has long been accorded in its homeland and the recent attention it has garnered abroad. In its native Veneto, Prosecco is a staple in every welcoming home and the symbol of Venetian conviviality. It is routinely offered to houseguests and served at nearly every wedding and Sunday luncheon. From any afternoon affair to the wee hours of the morning to the occasional sip before lunch, life in the Veneto just would simply not be the same without Prosecco. From Venice to the Dolomite Alps, Prosecco is undeniably the wine of the Veneto. Although Prosecco can be made sparkling or still, the emphasis in Valdobbiadene, as in most of the Veneto, is on the beautiful, dry, lightly sparkling versions like Nino Franco Rustico. However, it is with Prosecco's predominance as a sparkling wine that the inevitable comparison with Champagne ends. DOC regulation allows for a wide range of styles and techniques, resulting in a host of fresh, delicious bubbly that is meant to be consumed young, and with abandon. Alcohol levels for Prosecco are typically lower than for Champagne, usually no more than 10.5%-11%. In most Prosecco, the mousse (bubbles) is intentionally soft and non aggressive, to heighten rather than mask fruit flavors. Both bone dry and slightly sweet sparkling versions of Prosecco can still be found, but such wines are more the exception today rather than the rule. Most producers, Nino Franco included, make several different Prosecco wines. In addition to the Rustico, Nino Franco's most popular wine, the firm turns out two other excellent sparkling wines from Prosecco and a lovely still Prosecco called Sassi Bianchi. No other wines are produced at Nino Franco, allowing this great house to concentrate on what it does best make delicious, quaffable Prosecco that will make an aficionado out of even the most ardent opponent of Champagne.